The Wines of British Columbia is a unique reflection of this spectacular province. Our winemakers strive to showcase the essence of terroir in their wines, something unique that can only come from the site the grapes are grown. BC wines show bright acidity and ripe, complex fruit, which can only be achieved through our unique climate.
This fall the BC Wine Institute will launch a campaign inviting consumers to “Search Near Not Far” and explore the unique differences coming from our defined wine growing regions.
“With the announcement of four new Geographic Indications there has never been a more exciting time for our industry we want to help consumers understand the differences in these growing regions and the abundance of wines that are produced in each.” —BC Wine Institute President and CEO Miles Prodan
The campaign invites consumers to explore the character within each BC wine region and to learn about the Okanagan Valley, Similkameen Valley, Fraser Valley, Vancouver Island, Gulf Islands, and the four new regions Thompson Valley, Kootenays, Lillooet and the Shuswap. Each region will be profiled for one week on WineBC.com and across social media channels.
Search Near Not Far promotional materials will be seen in premium liquor retailers across the province, BC Liquor Stores and all BC VQA Wine stores located in Save-On-Foods stores. “We are excited to support this campaign. Our stores have the largest selection of BC VQA Wine in Canada and we love to educate and help our customers understand and explore the different wines from all of the regions within our province” said Steve Moriarty, Director, Save-On-Foods.
Other participating outlets include a selection of restaurants and local BC wineries. To enter please visit WineBC.com/SearchandSavour Follow us on Instagram @WineBCdotcom to enter and watch our stories to learn about a different BC wine region each week. Locate the secret word in the wine barrel and enter to win a weekly prize.
About The British Columbia Wine Institute:
Since 1990, the BCWI has played a pivotal role in taking BC's wine industry from a vision to an internationally recognized niche region producing premium wines and providing exceptional wine tourism experiences. The BCWI markets the wine and regions of BC; delivers quality trade, media and consumer tastings; and acts as the voice of BC's wine industry by advocating to government on behalf of industry that contributes $2.8 billion in provincial economic growth annually.
The BCWI represents all wineries in British Columbia to grow the premium market share for the Wines of British Columbia, while driving awareness of our world-class wines and tourism product - currently drawing 1,000,000 visitors with $600 million in tourism and tourism employment related economic impact every year. For more information about BC Wine Institute's programs and services, please visit WineBC.com.
For details on the Wines of British Columbia, go to WineBC.com, like the Wines of British Columbia Facebook page and follow @WineBCdotcom on Twitter and Instagram.